An independent advisory for growth-stage ecommerce and consumer brands, navigating the productive tension between strategy, operations, and execution.
Focused work on a defined question: platform selection, marketplace entry, org design, or an investor narrative. Clear scope, fixed fee, a deliverable you can act on.
Embedded leadership during a transition, platform migration, or leadership gap. Typically 20–40 hours per week with P&L accountability for the initiative you own.
Executive counsel for founders and leadership teams — structured as bi-weekly strategy sessions plus async access between meetings.
Eutonic is led by Brian Thornfeldt — 25+ years of consumer and ecommerce operating experience, including 12+ years at Wayfair (VP / GM), Director of DTC at Thrasio, and Co-Founder / CMO of Smilo Baby. The work across those roles shares a common thread: building the operating infrastructure that lets a consumer brand grow without breaking.